The Concept2 Rower is GSA approved, meeting the government’s strict standards for quality, cost, and reliability. It’s the official rower for the Army Combat Fitness Test, Navy Physical Readiness Test, and Marine Corps Physical Fitness Test.
It’s a brand that mirrors military values—discipline, competition, and pushing past limits.
Our campaign reminds veterans: the mission didn’t end. It just got personal.
It’s a brand that mirrors military values—discipline, competition, and pushing past limits.
Our campaign reminds veterans: the mission didn’t end. It just got personal.
RANk up™
Copywriting: Hunter Dillon
Art direction: Ava Joern
